Sometimes, Italian men are possessed of a sense of their prowess in this field and to that effect, often make no pretense about the fact they have been blessed by the hand of Venus.

Perhaps this has gone one step too far with the release of a new website for an Italian power generation business. We could be victim of an internet prank but the site, while under construction, still looks legitimate.

Perhaps the company subscribes to Oscar Wilde's concept that it is better to be talked about than not at all, in which case their gamble for free publicity has worked.

The URL for those who have suffered thus far is … wait for it … www.powergenitalia.com